Neuw and Adriano share an eternal love for jeans. Adriano represents the knowledge, taste, craft and expertise; Neuw represents youth, positivity and an uncompromising urge to push things forward. Together they have created jeans that will make modern, independent women feel effortlessly stylish, sexy and confident.
Substance stretch fabrications including weft stretch and four way stretch give this collection significant weight and hold, that flatter and shape. These fabrics are harder to work with than Neuw’s traditional power stretch, hence the collaboration with Goldschmied; the ultimate denim craftsman, with a perfect track record of building beautiful denim products for modern women.+ Shop Women's Denim
We collect jeans - the best fits, fabrics and finishes from the last 100 years. Then, referencing the traditions of pattern making and tailoring, we re-cut the jeans and re-develop the fabrics to be right for now.
Respect the heritage; embrance the future. Traditional attention to detail; modern brand.
At the core of denim history there's indigo dyeing. The indigo dye has been used for thousands of years and is well known for being the most vivid and living of all colours. With wear and wash the blue indigo slowly fades and more of the white core starts to come through.
It developes character with use; becomes better with time.