Jeans. We begin with a raw cloth, a fabric made from a complex tangle of carefully crafted yarn. Jeans are durable for this reason. Their purpose is to wear the scars and repairs of our journeys. Jeans tell the tale of the places we have been, the songs we have listened to, the people we have met and the lives we have lived. So you could say, jeans are purpose built. Jeans are the uniform of the rebel. The staple of those who chose a life less ordinary. A part of every sub culture, counter culture and youth movement, jeans symbolize the spirit of purpose. Wear With Purpose tells the story of the people who wear them.

Do or die trying - the eternal ethos of New York City has marked it as a classic gladiatorial arena for young men who are willing to kill themselves for their craft. Louis wears the Hell Skinny jean. The ultimate musician's jean based the jeans worn by Richard Hell, the inventor of Punk style, wore on the cover of ‘Black Generation.’